---
title: "Setup a gift card program | Loopz Gift Cards"
description: "Create your gift card program in five steps: name and logo, region and currency, balance limits, your first card design, and review."
canonical: https://www.loopz.io/guides/setup-a-gift-card-program
---

## Creating a program

A program defines the name, branding, region, balance limits, and card designs that your gift cards use. The setup is a short five-step wizard, and you'll create your first card design along the way.

## 1. Name & logo

Set the name and logo of your gift card program. Type your program name in the **Program Name** field. In this example we use **Coffee House Gift Card**. Upload a logo by clicking the logo box (use the trash icon to remove a logo you've added).

When you're happy with the name and logo, click **Continue**.

![Name and logo step of the program setup wizard](/website/images/guides/setup-a-gift-card-program/01-name-and-logo.png)

## 2. Region & currency

Choose the **Country**, **Language**, and **Currency** for your program. This affects the default language used in emails sent to customers and how value loaded onto gift card is denominated.

The country, language and currency are derived from the merchant account you used to created the gift card program with.

![Region and currency step with country, language, and currency selectors](/website/images/guides/setup-a-gift-card-program/02-region-currency.png)

## 3. Balance limits

Set the limits that apply to gift cards in this program:

- **Maximum Balance**: the largest balance a single gift card can hold.
- **Minimum Topup**: the smallest amount a digital gift card can be purchased for in the online gift card checkout.

![Balance limits step with maximum balance and minimum topup fields](/website/images/guides/setup-a-gift-card-program/03-balance-limits.png)

## 4. Card design

Every program needs at least one card design. On this step you'll see a **Create a Card Design** box. Click it to open the card design creator. (You can add more designs later, once your program is set up.)

![Card design step with the Create a Card Design box](/website/images/guides/setup-a-gift-card-program/04-card-design.png)

### 4a. Choose a front design

The **New Card Design** creator opens with its own four-step flow on the left: **Front Design**, **Back Design**, **Card Type**, and **Review**.

On **Front Design**, pick a preset from the gallery or browse the **Generic**, **Birthday**, **Congrats**, **Occasion**, and **Business** categories. To use your own artwork, choose **Custom** and upload an image. The large preview at the top updates to show your selection. Click **Next**.

![Front design picker with preset gallery and categories](/website/images/guides/setup-a-gift-card-program/04a-design-picker.png)

### 4b. Customize the back design

On **Back Design**, pick a layout and customize the back of the card. The back can include a QR code, your business name, address, contact details, a terms line, and the card number. Click any element on the canvas to select it, then drag to reposition or use the handles to resize. The **Elements** panel on the right lets you reorder, hide, delete, or add elements, and the **Business Name / Address / Contact** fields below let you edit the text. Click **Next**.

![Back design canvas with elements panel and business detail fields](/website/images/guides/setup-a-gift-card-program/04b-back-design.png)

### 4c. Choose a card type

On **Card Type**, choose how the gift card value is set for this design:

- **Any Amount**: the gift card can be loaded with an amount chosen by the purchaser.
- **Fixed Amount**: the gift card is sold for a specific amount. This is a good option when selling gift certificates for a particular service or product.

Pick the option that fits, then click **Next**.

![Card type selection with Any Amount and Fixed Amount options](/website/images/guides/setup-a-gift-card-program/04c-card-type.png)

### 4d. Review and create the design

The **Review** step shows your front design, back design, and card type together. Use the **edit** links to jump back to any section. When everything looks right, click **Create Card Design**.

![Card design review step summarizing front, back, and card type](/website/images/guides/setup-a-gift-card-program/04d-design-review.png)

Your new design now appears on the program's **Card Design** step. Click **Continue** to move on.

![Card design step showing the newly created design](/website/images/guides/setup-a-gift-card-program/04e-card-design-added.png)

## 5. Review and create the program

The final step summarizes your program: the **program name** and logo, **country & language**, **currency**, **balance limits**, and the card design you created. Review the details, then click **Create Program**.

![Review step summarizing the program details before creation](/website/images/guides/setup-a-gift-card-program/05-review.png)

## After you create the program

Once the program is created, you're taken to your dashboard home. From here you can see program activity (gift cards, transactions, liability, redemption rate) and use the quick actions at the top to **Create Gift Card**, add a **New Card Design**, **Add Location**, or **Create Incentive**. The left sidebar gives you access to gift cards, transactions, locations, reports, and your card assets (card designs, checkout page, wallet page, emails).

![Dashboard home after the program is created](/website/images/guides/setup-a-gift-card-program/06-program-created.png)

## FAQ

- **Can I change the program name or logo later?** Yes. Program details can be updated from the dashboard after setup; the wizard just gets you started.
- **Do I have to create a card design during setup?** Yes. A program needs at least one design. You can create additional designs at any time afterward from **Card Designs** in the sidebar.
- **What's the difference between "Any Amount" and "Fixed Amount" cards?** An **Any Amount** card is loaded with whatever value the purchaser chooses. A **Fixed Amount** card is always sold for a set value, which is useful for gift certificates tied to a specific product or service.
- **What do the balance limits control?** The **maximum balance** caps how much value a single card can hold. The **minimum topup** sets the smallest amount a digital card can be purchased for in the online checkout.
- **Why does the region and currency matter?** They set the default language for customer emails and determine the currency of your gift card program.